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Results, not promises.
Six industries, one process — research first, design second, AI wired in where it earns its keep. A reporting home that replaced a manual Excel report, a self-service rebuild for 5 million customers, one companion app across a fragmented device fleet, a persona-led dial for live betting, crew analytics for a global airline, and two-click B2B ordering.

Replaced a manual Excel wholesaler report with a live, on-brand analytics home inside ACE.

A full responsive rebuild of the Offers & Upgrades journey, from research through checkout.

One companion app design, shipped natively across iPad, iPhone and a fragmented field of Android devices.

A persona-led redesign taking three navigation concepts from wireframe through to full visual design.

Turned flight-level enterprise tools into Crew Analytics — a live home for fatigue risk, compliance and scheduling.

A B2B commerce redesign built around three Golden User Journeys and a two-phase responsive rollout.
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