A patient-first digital experience for a growing wellness brand.
Luminary Health was growing fast but their digital experience was fragmented — patients booked through one system, tracked progress in another, and communicated through a third. They needed a unified brand and app that felt as premium as their in-person service.
Conducted patient journey mapping interviews with 25 existing clients to identify friction points
Designed a unified mobile app consolidating booking, progress tracking, messaging, and wellness plans
Created a complete brand identity that conveyed clinical expertise with approachable warmth
Built an AI triage assistant that routes patient questions to the right resource before they need to call
“Our patients now say the app is their favorite part of working with us. That's saying something for a healthcare company.”
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