Real Estate6 weeks · 2026

Harbourside Living

Luxury listings deserve a luxury digital presence.

Web DesignAI CopywritingVisual Identity
The Challenge

Harbourside Living had a $40M portfolio but a website that looked like every other real estate agency. Their listings sat for 30% longer than market average, and they were losing high-net-worth clients to agencies with better digital experiences. They needed a site that matched the caliber of their properties.

Our Approach
01

Designed an immersive, editorial-style property showcase that treats each listing as a story

02

Built AI copywriting system that generates unique, evocative property descriptions from structured data

03

Created a visual identity that signals premium without feeling corporate or cold

04

Implemented intelligent lead capture that qualifies prospects based on browsing behavior

Results
4.2×Time on ListingAvg time visitors spend on property pages
+89%Lead QualityHigher-intent prospects from smart qualification
-22%Days on MarketListings selling faster post-redesign
Before & After

Before

  • Template site identical to competitors
  • Generic MLS-imported property descriptions
  • No brand differentiation in the luxury segment
  • Unqualified leads wasting agent time

After

  • Editorial property experiences with immersive media
  • AI-generated descriptions unique to each listing's story
  • Premium visual identity across digital and print
  • Behavior-based lead scoring prioritizing serious buyers

“Buyers tell us they fell in love with the property before they even visited. That's the power of storytelling at scale.”

Marcus WebbPrincipal Broker, Harbourside Living
Tech Stack
Next.jsSanity CMSClaude AIVercel

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