Logistics & Supply Chain4 months · 2026

Atlas Freight

A legacy logistics company enters the AI era.

Dashboard DesignSaaS UIAI Integration
The Challenge

Atlas Freight was running on spreadsheets and phone calls while competitors deployed real-time tracking. Their operations team was drowning in data entry, and customers were churning because they couldn't get shipment updates without calling in. They needed a modern operations dashboard — fast.

Our Approach
01

Designed a real-time operations dashboard consolidating shipment tracking, driver status, and customer communications

02

Built AI-powered ETA predictions using historical route data and weather patterns

03

Created automated customer notification system — no more "where's my shipment?" calls

04

Implemented intelligent dispatch suggestions that optimized routes and reduced empty miles

Results
-73%Inbound CallsCustomers self-serve via tracking portal
+28%Dispatch EfficiencyAI route optimization reducing empty miles
-41%Customer ChurnTransparency drove retention
Before & After

Before

  • Spreadsheet-based tracking updated manually
  • 200+ daily inbound calls for shipment status
  • No predictive ETA — just best guesses
  • Dispatchers making route decisions by intuition

After

  • Real-time dashboard with live shipment visibility
  • Customer self-service portal with automated notifications
  • AI ETA predictions accurate within 12 minutes
  • Smart dispatch reducing 28% of empty miles
Tech Stack
Next.jsPostgreSQLClaude AIMapbox

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